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Different Platforms Offering Paid Ads For Your Business

When you wait for the SEO work you have done on your website to become effective, you may want to consider utilising paid ads to boost your business while you wait. There are many platforms where you can use these ads to promote your brand awareness and help to generate more sales. They can also be highly lucrative for your company when you have an experienced agency building, monitoring, and refining your campaigns. Below are a few of the various platforms you can use paid ads that can be ideal for your business and prove highly lucrative.

Google Ads

You can get your website appearing at the top of the search results for your chosen keywords when you utilise Google Ads. You can use many different ad types for your campaign, and when you use an expert Google Ads agency to run it, you can see an excellent return on your investment. However, there are plenty of other places where you can use paid ads to promote your business other than Google.

Facebook Ads

As Facebook is the largest social media platform with almost three billion monthly users, you may also want to use this to promote your business. There are text ads, image ads, video ads and more that you can use, and with so many users, your ads will be far-reaching. You can also target your audience using laser-like precision and ensure your ads get in front of the people they are relevant to, helping your campaign be successful.

LinkedIn Ads

LinkedIn is an excellent advertising platform you can use to generate sales when your company sells products or services to other businesses. They also have various ads you can use for your campaign, and you can get your ads in front of the business decision-makers. They can be an excellent way to promote your business, and when used correctly, they can show your company an excellent return on investment.

Instagram

You can also consider advertising on Instagram, which many companies do exclusively, and will push their Instagram ahead of optimising their website and doing SEO. It is an excellent way to target a younger audience and generate lots of sales. As with most paid ads that you can use, you will want to have an expert agency run and manage your campaign to ensure it is effective and you see excellent returns. They also have the same ad offerings like Facebook, as the company Meta owns both of these platforms.

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