Custom printed boxes are a cost-effective and efficient way to improve your business image, draw interest, and help consumers quickly identify your goods. Consider the last product you bought online. What was it? Was it an item that you had to call in order to get delivery or did it come to you in a box? Chances are, your last purchase wasn’t the kind of thing you’re intending to give away anyway so using custom printed boxes to send your promotional materials is a great way to ensure you’re sending your brand’s message effectively.
Businesses large and small should utilize custom boxes to help send out their most important marketing messages. Items like promotional pens, printed mugs, printed t-shirts, printed sweatshirts, and promotional laptop bags are all things that are used on a daily basis by many people. By using custom printed boxes to ship these items, businesses can greatly reduce the amount of time spent contacting customers to thank them for their business or to tell them more information about upcoming promotions or new products they may be interested in. By using these items to market themselves, businesses save precious time that could be spent talking with customers one on one which results in a higher conversion rate.
By using custom printed boxes instead of cardboard to package items, you are able to get more bang for your buck. Boxes are a lot less expensive and reusable than wrapping the item in paper or plastic wrap. Even if you choose to use packing peanuts or tape as a means of packaging your promotional items, you will still have saved yourself money. With this in mind, it’s easy to see why custom boxes are a superior packaging choice.
Printing custom boxes is very cost-effective and efficient when it comes to using multiple colors. Using multiple colors allows you to add a splash of color and make your product stand out from competitors or give your product a unique look and feel. You can easily get custom packaging in a wide array of different colors such as red, blue, green, yellow, black, white, purple, and more. You can also print different fonts and lettering on your custom printed boxes to make them even more attractive and easy to read.
When it comes to durability, there are two main types of packaging material on the market today. Cardboard is definitely the lowest cost option for custom printed packaging, but is also the easiest to break and most likely to result in a negative impression for your customer if shipping improperly. Padded cellophane on the other hand is much higher in price but is far more durable than regular bubble wrap which is prone to melting and leaking. Padded cellophane custom printed boxes are also reusable, which means you won’t waste any more money on buying new boxes over again.
Many small businesses are starting to take advantage of using custom printed boxes because of all of these advantages. In addition to saving money and providing an effective method for packaging products, these boxes also provide a professional look for your company name and logo. Using custom printed boxes has never been easier and most of all, very affordable!
Any company that makes a product will find that custom printed boxes can make or break their profits. Boxes come in a variety of sizes and are made from a wide array of materials. They can be used to store, display, or ship almost any product imaginable. While a box might seem like an inexpensive item, the final bill could be much higher than one would expect.
Anything custom will also cost more money, but with foresight, planning, and information, any business can make a substantial return on their investment in custom printed boxes. When it comes to business, your custom printed boxes will range in price depending on a few key factors: ordered by size, brand name, or flexography. If you’re unsure what all of those mean, you probably aren’t a professional designer. Boxes can have a large variety of unique characteristics such as gaskets, lids, seams, corners, embossing, die-cuts, dye sublimation, UV coating, and more. The main thing to keep in mind is that every manufacturer uses different equipment, so you’ll want to make sure that you’re getting what you’re paying for.
GSA (General Service Administration) regulates all nationwide custom printing and packaging. The GSA requires manufacturers to buy from approved suppliers that adhere to their rigorous standards. GSA regulates all of the material handling procedures including melting and pressing, shrinkage, sealing, covering, and transporting of materials. GSA regulates the labeling, quantities, and protective wrapping for the finished product, and holds the final approval of the printing and packaging process. All packaging and material handling processes must adhere to GSA guidelines.
In addition to regulating the manufacturing process, the GSA works with the public to set standards for acceptable material handling and packaging practices. They do this through The Packaging Code, which is a set of general packaging and labeling practices that the GSA has determined are the safest and most effective for consumers. The Packaging Code also establishes that materials can and cannot be used for custom printed boxes. For example, lead acid batteries and other materials that might potentially harm consumers are not allowed in custom packaging unless specified as “high risk.”
Another aspect of GSA regulation is to ensure that materials used for custom boxes meet their strength and impact requirements. GSA allows for one-color printing, but will not allow more than three colors on the same side or product. Multiple colors are generally not permitted due to potential confusion with confusing product components. GSA requires that all material not required by law to be part of a product to be placed inside a clear and visually conspicuous box. So, you’re not going to see multiple colors on the front of your custom printed boxes.
While the GSA does a great job regulating many aspects of the printing industry, there are times when it makes more sense to work with a local printer to get your custom printed boxes printed. Local printers tend to understand the GSA regulations better, have access to higher quality products, and often are able to make changes and meet GSA compliance faster than national competitors. If you’re going with a local printer, be sure to ask them about their GSA compliant status. If you do not know whether or not they are regulated, inquire as to whether or not they are authorized to sell to GSA certified companies. Often times, these printers will be happy to work with you if you are still unsure.
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